100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp

277 Videos 38h 53m 47 Attachments 228 Subtitles Lifetime Access

50 EGP

About Course

2025 Google Ads, Microsoft Ads (Bing Ads) Mastery | 100+ Real World Examples, Ads Editor, Merchant Center, MCC & SA360

🌐 Language: English (US) | 📅 Last updated: 2025-08-31

What you'll learn

Complete Google Ads - Basic to Advanced Concepts with Practical Examples**
Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples**
Bing Ads is now called as Microsoft Ads
Search Ads 360 (SA360) - Permium tool for Paid Search
Google Ads Manager account (Previously MCC - My Client Center).
Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries).
100+ Real World Examples to Understand How Things are Done.
How to do Performance Analysis for different levels in Google Ads & Bing Ads
Knowledge to Build Full Fledged Campaigns Strategically.
Understanding Google Ads and Microsoft Ads Algorithms.
Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising.
#*Everything About Google Ads*#
#*Everything About Microsoft Ads (Bing Ads)*#
Google Ads - Paid Search Campaign
Google Ads - Shopping Campaign
Google Ads - Phone Call Campaign
Google Ads - Performance Max Campaign
Google Ads - Display Campaign
Google Ads - Demand Gen Campaign
Google Ads - Video Campaign
Google Merchant Center
Complete Google Ads Editor
Microsoft Ads - Paid Search Campaign
Microsoft Ads - Shopping Campaign
Microsoft Ads - Performance Max Campaign
Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
Complete Microsoft Ads Editor
Microsoft Merchant Center
Google Ads & Microsoft Ads Remarketing Setup.

Requirements

Absolutely no prior knowledge or experience is required.
I'll start from the basics and gradually build up your understanding, teaching you everything from scratch.

Who this course is for

Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding.
Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising.
Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue.
Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising.
In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms.

Description

* Trained 1000+ Students

* 2025 Updated Content

* 100+ Real World Examples

* Advanced Strategies & Optimizations Guide

* Everything about Google Ads & Microsoft Ads ( Bing Ads ) in one course - Beginner to Pro*

Note: Bing Ads is now called as Microsoft Ads

Become a Digital Advertising Pro with Google Ads & Bing Ads!

Are you ready to elevate your digital advertising skills? Whether you're a complete beginner or a seasoned marketer looking to refine your expertise, this course is your ultimate guide to mastering Google Ads and Bing Ads (Microsoft Ads). With over 1000+ students trained, this course has helped many transform their advertising skills. By the end of this course, you'll be equipped to manage and optimize high-performing ad campaigns on both platforms.

What You’ll Learn:

Master Google Ads from Start to Finish:
- Understand the fundamentals of Google Ads and the best practices for creating effective campaigns.
- Learn how to optimize your ads for maximum reach and conversions.
- Master the Google Ads Editor to streamline your workflow and save time.
- Use Google Merchant Center to manage and optimize your product listings for better visibility in Google Shopping.
Gain Expertise in Bing Ads (Microsoft Ads):
- Understand how to create and manage effective campaigns on Microsoft Ads.
- Learn how to use Microsoft Ads Editor and Microsoft Merchant Center to improve campaign performance and reach a broader audience.
- Compare strategies between Google Ads and Bing Ads to leverage the strengths of each platform.
Scale with Google Ads Manager Accounts:
- Learn how to efficiently manage multiple Google Ads accounts using Manager Accounts.
- Streamline your advertising efforts and scale campaigns across multiple clients or business accounts.
Unlock the Power of Search Ads 360:
- Dive into Search Ads 360, a powerful tool for managing large-scale search campaigns.
- Optimize cross-platform performance to boost the results of your search advertising.
Real-World Applications & Hands-On Practice:
- Work with 100+ real-world examples and practical exercises to apply what you learn.
- Engage in hands-on activities to build your confidence in creating, managing, and optimizing ads.
- Get personalized feedback and strategies to improve your campaigns.
Designed for All Skill Levels:
- Whether you're a complete beginner or a seasoned professional, this course is designed to help you grow your skills.
- Learn at your own pace with clear, actionable steps that will lead you from theory to practice.

By the End of This Course, You Will:

Master Google Ads and Bing Ads (Microsoft Ads) platforms.
Be able to create and optimize high-performing campaigns on both Google Ads and Bing Ads.
Be proficient in using Ads Editors, Merchant Centers, and Manager Accounts.
Have a deep understanding of advanced strategies to scale and optimize campaigns.
Be equipped to drive measurable results for your business or clients.

Why Take This Course?

Practical & Hands-On: 100+ real-world examples to ensure you not only understand the theory but also know how to implement it.
Comprehensive Coverage: Everything from campaign creation to advanced optimization techniques.
Actionable Skills: Learn the tools and strategies that digital advertising professionals use to scale and manage successful campaigns.

Who This Course Is For:

Digital marketing beginners eager to get started with Google Ads and Microsoft Ads.
Professionals looking to sharpen their advertising skills and broaden their platform expertise.
Anyone who wants to master both Google Ads and Microsoft Ads to unlock new opportunities and drive success for their business or clients.

Over 1000+ Students Have Already Transformed Their Advertising Skills—Sign Up Today!

Key Benefits:

In-Depth Knowledge of both Google Ads and Bing Ads (Microsoft Ads)
Practical Experience through 100+ real-world examples
Expert Insights into Google Ads Editor, Merchant Center, Bing Ads Editor, and Search Ads 360
Actionable Strategies for managing multiple accounts and scaling campaigns

Price on Udemy: €14.99

Course Preview on Udemy

Course Content

1. Day 1 - About the Course (2 Lessons • 3m)

2. Day 2 - Introduction to Paid Advertising (5 Lessons • 9m)

1. Lesson 1 - Evolution of advertising 3 min
1. Lesson 1 - Evolution of advertising
2. Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid Search 6 min
2. Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid Search
3. Class Notes Introduction to Paid Advertising.html

3. Day 3 - Key Metrics in Digital Advertising (5 Lessons • 17m)

1. Lesson 1 - Primary Metrics 5 min
1. Lesson 1 - Primary Metrics
2. Lesson 2 - Derived Metrics 12 min
2. Lesson 2 - Derived Metrics
3. Class Notes Key Metrics in Digital Advertising.html

4. Day 4 - Google Ads Account Creation (2 Lessons • 5m)

5. Day 5 - The Online Presence (8 Lessons • 47m)

1. Lesson 1 - The Purchase Journey in a website for Ecommerce 4 min
1. Lesson 1 - The Purchase Journey in a website for Ecommerce
2. Lesson 2 - URL Structure of a Website ECommerce Client 9 min
3. Lesson 3 - URL Structure of a Website Service Business Client 3 min
3. Lesson 3 - URL Structure of a Website Service Business Client
4. Lesson 4 - Types of Campaigns, Ads 31 min
4. Lesson 4 - Types of Campaigns, Ads
5. Class Notes The Online Presence.html

6. Day 6 - Conversion Tracking - Part 1 (10 Lessons • 55m)

1. Lesson 1 - What is Conversion Action & Why is it Needed 15 min
1. Lesson 1 - What is Conversion Action & Why is it Needed
2. Lesson 2 - Conversion Windows 13 min
2. Lesson 2 - Conversion Windows
3. Lesson 3 - Enhanced Conversions 6 min
3. Lesson 3 - Enhanced Conversions
4. Lesson 4 - Attribution Models 8 min
4. Lesson 4 - Attribution Models
5. Lesson 5 - Conversion Action Setup 13 min
6. Class Notes Conversion Tracking - Part 1.html

7. Day 7 - Conversion Tracking - Part 2 (7 Lessons • 30m)

1. Lesson 1 - Enhanced Conversions for Web 6 min
1. Lesson 1 - Enhanced Conversions for Web
2. Lesson 2 - Enhanced Conversions for Leads 13 min
3. Lesson 3 - Conversions Adjustments ( Uploading Conversions ) 8 min
3. Lesson 3 - Conversions Adjustments ( Uploading Conversions )
4. Lesson 4 - Third Party Conversion Actions 3 min
4. Lesson 4 - Third Party Conversion Actions

8. Day 8 - Conversion Tracking - Part 3 (8 Lessons • 27m)

1. Lesson 1 - What is Bidding & Optimization 5 min
1. Lesson 1 - What is Bidding & Optimization
2. Lesson 2 - Primary Conversion Action & Secondary Conversion Action 7 min
2. Lesson 2 - Primary Conversion Action & Secondary Conversion Action
3. Lesson 3 - Account Default Goals & Standard Goals 9 min
3. Lesson 3 - Account Default Goals & Standard Goals
4. Lesson 4 - Campaign Specific Goals & Custom Goals 6 min
4. Lesson 4 - Campaign Specific Goals & Custom Goals

9. Day 9 - Types of Targeting's (1 Lessons • 3m)

10. Day 10 - Introduction to Paid Search Campaigns (6 Lessons • 14m)

1. Lesson 1 - How Search Engines Work 5 min
1. Lesson 1 - How Search Engines Work
2. Lesson 2 - How Paid Search Campaigns Work 3 min
2. Lesson 2 - How Paid Search Campaigns Work
3. Lesson 3 - Search Campaign Creation 6 min
3. Lesson 3 - Search Campaign Creation

11. Day 11 - Keyword Research - Part 1 (8 Lessons • 29m)

1. Lesson 1 - Introduction to Keyword Research 3 min
1. Lesson 1 - Introduction to Keyword Research
2. Lesson 2 - Keyword Research Based on Website Design 12 min
2. Lesson 2 - Keyword Research Based on Website Design
3. Lesson 3 - Keyword Research Through Google Keyword Planner 13 min
3. Lesson 3 - Keyword Research Through Google Keyword Planner
4. Lesson 4 - Keyword Research Tips 1 min
4. Lesson 4 - Keyword Research Tips

12. Day 12 - Keyword Research - Part 2 (6 Lessons • 26m)

1. Keyword Research - Example 1 8 min
2. Lesson 1 - Different Keyword Match Types 8 min
3. Lesson 2 - Understanding the Match Types 5 min
4. Lesson 3 - How the Performance Looks for the Match Types 3 min
4. Lesson 3 - How the Performance Looks for the Match Types
5. Lesson 4 - What are Close Variant's 2 min

13. Day 13 - Keyword Research - Part 3 (4 Lessons • 1h 8m)

1. Lesson 1 - Keyword Research - Example 2 13 min
2. Lesson 2 - What is a Final URL 6 min
3. Lesson 3 - Best Search Campaign Structuring 13 min
4. Lesson 4 - Keyword Research - Example 3 36 min

14. Day 14 - Quality Score (5 Lessons • 26m)

1. Lesson 1 - What is Quality Score 8 min
2. Lesson 2 - Importance of Quality Score 13 min
3. Lesson 3 - How to Improve Quality Score 4 min
4. Lesson 4 - Quality Score Live Example 1 min
4. Lesson 4 - Quality Score Live Example

15. Day 15 - Negative Keywords (6 Lessons • 43m)

1. Lesson 1 - What are Negative Keywords 20 min
1. Lesson 1 - What are Negative Keywords
2. Lesson 2 - How to Add Negative Keywords 5 min
2. Lesson 2 - How to Add Negative Keywords
3. Lesson 3 - Forced Negative Keywords & Conflicting Negative Keywords 18 min
3. Lesson 3 - Forced Negative Keywords & Conflicting Negative Keywords

16. Day 16 - Search Query Report Analysis (6 Lessons • 43m)

1. Lesson 1 - What is Search Term Report 4 min
1. Lesson 1 - What is Search Term Report
2. Lesson 2 - Identifying Negative Keywords, also Called as Irrelevant Keywords 29 min
2. Lesson 2 - Identifying Negative Keywords, also Called as Irrelevant Keywords
3. Lesson 3 - Identifying Positive Keywords, also Called as Relevant Keywords 10 min
3. Lesson 3 - Identifying Positive Keywords, also Called as Relevant Keywords

17. Day 17 - Google Trends (2 Lessons • 7m)

18. Day 18 - Responsive Search Ads (RSA's) (6 Lessons • 26m)

1. Lesson 1 - Components of RSA on SERP 11 min
1. Lesson 1 - Components of RSA on SERP
2. Lesson 2 - How to Write an Effective Ad Copy 0 min
2. Lesson 2 - How to Write an Effective Ad Copy
3. Lesson 3 - Winning Strategies for RSA's 15 min
3. Lesson 3 - Winning Strategies for RSA's

19. Day 19 - Ad Extensions (24 Lessons • 1h 34m)

1. Lesson 1 - What are Ad Extensions 6 min
1. Lesson 1 - What are Ad Extensions
2. Lesson 2 - Sitelink Ad Extension 16 min
2. Lesson 2 - Sitelink Ad Extension
3. Lesson 3 - Callout Ad Extension 3 min
3. Lesson 3 - Callout Ad Extension
4. Lesson 4 - Structured Snippet Ad Extension 4 min
4. Lesson 4 - Structured Snippet Ad Extension
5. Lesson 5 - Image Ad Extension 5 min
5. Lesson 5 - Image Ad Extension
6. Lesson 6 - Call Ad Extension 6 min
6. Lesson 6 - Call Ad Extension
7. Lesson 7 - Lead Form Ad Extension 14 min
7. Lesson 7 - Lead Form Ad Extension
8. Lesson 8 - Location Ad Extension 20 min
8. Lesson 8 - Location Ad Extension
9. Lesson 9 - Price Ad Extension 7 min
9. Lesson 9 - Price Ad Extension
10. Lesson 10 - Promotion Ad Extension 6 min
10. Lesson 10 - Promotion Ad Extension
11. Lesson 11 - Headline, Description, Business Name, Logo Ad Extensions 3 min
11. Lesson 11 - Headline, Description, Business Name, Logo Ad Extensions
12. Lesson 12 - Automated Ad Extensions 4 min
12. Lesson 12 - Automated Ad Extensions

20. Day 20 - Search Campaign Creation (2 Lessons • 12m)

21. Day 21 - Google Ads Editor - Bulk Uploads (6 Lessons • 36m)

1. Lesson 1 - What is Google ads Editor and How to install it 11 min
2. Lesson 2 - Ads Editor Overview 9 min
3. Lesson 3 - How to Bulk Upload Campaigns 13 min
3. Lesson 3 - How to Bulk Upload Campaigns
4. Lesson 4 - Things to Remember 3 min
4. Lesson 4 - Things to Remember

22. Day 22 - Google Ads Editor - Tools and settings (4 Lessons • 30m)

1. Lesson 1 - How to Bulk Edit 10 min
1. Lesson 1 - How to Bulk Edit
2. Lesson 2 - Tools and Settings 20 min
2. Lesson 2 - Tools and Settings

23. Day 23 - Google Ads Editor - Upload Formats (4 Lessons • 20m)

1. Lesson 1 - RSA Editor Format 4 min
1. Lesson 1 - RSA Editor Format
2. Lesson 2 - Ad Extensions Editor Format 16 min
2. Lesson 2 - Ad Extensions Editor Format

24. Day 24 - Audience Targeting - Part 1 (8 Lessons • 46m)

1. Lesson 1 - Who are the Audiences 10 min
1. Lesson 1 - Who are the Audiences
2. Lesson 2 - Affinity & In-market Audiences 12 min
2. Lesson 2 - Affinity & In-market Audiences
3. Lesson 3 - Demographic Audiences 8 min
3. Lesson 3 - Demographic Audiences
4. Lesson 4 - Audience Bulk Upload - Google Ads Editor 16 min
4. Lesson 4 - Audience Bulk Upload - Google Ads Editor

25. Day 25 - Audience Targeting - Part 2 (10 Lessons • 44m)

1. Lesson 1 - Audiences - Your Data Segments or Remarketing Audiences 3 min
1. Lesson 1 - Audiences - Your Data Segments or Remarketing Audiences
2. Lesson 2 - Audiences - Website Visitors 16 min
2. Lesson 2 - Audiences - Website Visitors
3. Lesson 3 - Audiences - App Users, YouTube Users, Customer Match List & GA4 9 min
3. Lesson 3 - Audiences - App Users, YouTube Users, Customer Match List & GA4
4. Lesson 4 - Audiences - How to Exclude Audiences 13 min
4. Lesson 4 - Audiences - How to Exclude Audiences
5. Lesson 5 - Audiences - Custom Combination 3 min
5. Lesson 5 - Audiences - Custom Combination

26. Day 26 - Audience Targeting - Part 3 (6 Lessons • 24m)

1. Lesson 1 - Audiences - Custom Segments 8 min
1. Lesson 1 - Audiences - Custom Segments
2. Lesson 2 - Audiences - Combined Segments 4 min
2. Lesson 2 - Audiences - Combined Segments
3. Lesson 3 - Audiences - Summary 12 min
3. Lesson 3 - Audiences - Summary

27. Day 27 - Location & Language Targeting (3 Lessons • 39m)

28. Day 28 - Ad Schedule Targeting (6 Lessons • 57m)

1. Lesson 1 - Ad Scheduling or Day Parting 38 min
1. Lesson 1 - Ad Scheduling or Day Parting
2. Lesson 2 - Ad Scheduling - Points to Remember 4 min
2. Lesson 2 - Ad Scheduling - Points to Remember
3. Lesson 3 - Ad Scheduling - Example 1 15 min
3. Lesson 3 - Ad Scheduling - Example 1

29. Day 29 - Device Targeting (2 Lessons • 10m)

30. Day 30 - Secondary Targets - Summary (2 Lessons • 13m)

31. Day 31 - Search Campaign - Case Study (2 Lessons • 10m)

32. Day 32 - How to Analyze the Reports (4 Lessons • 38m)

1. Lesson 1 - How to do Keyword Analysis 23 min
1. Lesson 1 - How to do Keyword Analysis
2. Lesson 2 - How to Analyze Secondary Targets 15 min
2. Lesson 2 - How to Analyze Secondary Targets

33. Day 33 - Limitations, Columns, Segments, View (8 Lessons • 23m)

1. Lesson 1 - Google Ads Limitations 4 min
1. Lesson 1 - Google Ads Limitations
2. Lesson 2 - Google Ads - Columns & Rows 6 min
2. Lesson 2 - Google Ads - Columns & Rows
3. Lesson 3 - How to Use Segments 4 min
3. Lesson 3 - How to Use Segments
4. Lesson 4 - Benefits of Using Views 9 min
4. Lesson 4 - Benefits of Using Views

34. Day 34 - How To Analyze WoW & MoM (4 Lessons • 29m)

1. Lesson 1 - Week Over Week (WoW) Analysis 19 min
1. Lesson 1 - Week Over Week (WoW) Analysis
2. Lesson 2 - Month Over Month (MoM) Analysis 10 min
2. Lesson 2 - Month Over Month (MoM) Analysis

35. Day 35 - Dynamic Search Ads (DSA) Campaign (10 Lessons • 47m)

1. Lesson 1 - What are Dynamic Search Ad (DSA) Campaigns 5 min
1. Lesson 1 - What are Dynamic Search Ad (DSA) Campaigns
2. Lesson 2 - Create DSA Campaign in Engine 22 min
2. Lesson 2 - Create DSA Campaign in Engine
3. Lesson 3 - Create DSA Campaign Through Page Feed 9 min
3. Lesson 3 - Create DSA Campaign Through Page Feed
4. Lesson 4 - How to Analyze Dynamic Targets 3 min
4. Lesson 4 - How to Analyze Dynamic Targets
5. Lesson 5 - Create DSA Through Google Ads Editor 8 min
5. Lesson 5 - Create DSA Through Google Ads Editor

36. Day 36 - Bidding Strategies (4 Lessons • 14m)

1. Lesson 1 - About Bidding Strategies 10 min
1. Lesson 1 - About Bidding Strategies
2. Lesson 2 - Manual Bid Strategy - Manual CPC 4 min
2. Lesson 2 - Manual Bid Strategy - Manual CPC

37. Day 37 - Maximize Clicks Bidding Strategy (4 Lessons • 8m)

1. Lesson 1 - Automated Bidding Strategies 2 min
1. Lesson 1 - Automated Bidding Strategies
2. Lesson 2 - Maximize Clicks Bidding Strategy 6 min
2. Lesson 2 - Maximize Clicks Bidding Strategy

38. Day 38 - Target Impression Share Bidding Strategy (4 Lessons • 22m)

1. Lesson 1 - What is Impression Share 15 min
1. Lesson 1 - What is Impression Share
2. Lesson 2 - Target Impression Share Bidding Strategy 7 min
2. Lesson 2 - Target Impression Share Bidding Strategy

39. Day 39 - Maximize Conversions Bidding Strategy (8 Lessons • 30m)

1. Lesson 1 - Smart Bidding Strategies 6 min
1. Lesson 1 - Smart Bidding Strategies
2. Lesson 2 - Maximize Conversions Bidding Strategy 9 min
2. Lesson 2 - Maximize Conversions Bidding Strategy
3. Lesson 3 - Maximize Conversions Bidding Strategy - Example 10 min
3. Lesson 3 - Maximize Conversions Bidding Strategy - Example
4. Lesson 4 - Relationship between TCPA & Cost 5 min
4. Lesson 4 - Relationship between TCPA & Cost

40. Day 40 - Maximize Conversion Value Bidding Strategy (6 Lessons • 18m)

1. Lesson 1 - Maximize Conversion Value Bidding Strategy 3 min
1. Lesson 1 - Maximize Conversion Value Bidding Strategy
2. Lesson 2 - Maximize Conversion Value Bidding Strategy - Example 11 min
2. Lesson 2 - Maximize Conversion Value Bidding Strategy - Example
3. Lesson 3 - Relationship between TROAS & Cost 4 min
3. Lesson 3 - Relationship between TROAS & Cost

41. Day 41 - Bidding Strategies - All Together (2 Lessons • 6m)

42. Day 42 - Bidding Strategies - Case Studies (4 Lessons • 6m)

1. Lesson 1 - Bidding Strategy - Case Study 1 3 min
1. Lesson 1 - Bidding Strategy - Case Study 1
2. Lesson 2 - Bidding Strategy - Case Study 2 3 min
2. Lesson 2 - Bidding Strategy - Case Study 2

43. Day 43 - Search Campaign Creation - Assignment (1 Lessons )

44. Day 44 - Customized Reports in Google Ads (4 Lessons • 26m)

1. Lesson 1 - Google Ads - Report Editor 12 min
1. Lesson 1 - Google Ads - Report Editor
2. Lesson 2 - Basic Excel for The Digital Marketer 14 min
2. Lesson 2 - Basic Excel for The Digital Marketer

45. Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads (2 Lessons • 10m)

46. Day 46 - Google Ads - Auction Insights (3 Lessons • 30m)

47. Day 47 - Google Ads - Quiz (4 Lessons )

48. Day 48 - Google Ads - Experiments (1 Lessons • 17m)

49. Day 49 - Campaign Groups & Performance Targets (1 Lessons • 7m)

50. Day 50 - Google Ads - Campaign Settings & Ad Group Settings (3 Lessons • 13m)

51. Day 51 - Google Ads - Policy Manager (1 Lessons • 9m)

52. Day 52 - Click Tracking (10 Lessons • 1h 38m)

1. Lesson 1 - Google Ads - Click Tracking - Auto Tagging 13 min
2. Lesson 2 - Click Tracking - URL Parameters 16 min
2. Lesson 2 - Click Tracking - URL Parameters
3. Lesson 3 - Click Tracking - URL Parameters - UTM Parameters 18 min
3. Lesson 3 - Click Tracking - URL Parameters - UTM Parameters
4. Lesson 4 - Click Tracking - URL Parameters - ValueTrack Parameters 20 min
4. Lesson 4 - Click Tracking - URL Parameters - ValueTrack Parameters
5. Lesson 5 - Click Tracking - URL Parameters - Custom Parameters 15 min
6. Lesson 6 - Click Tracking - Overview 16 min
6. Lesson 6 - Click Tracking - Overview

53. Day 53 - Basic Health Audits (5 Lessons • 23m)

1. Lesson 1 - Finding Duplicate Keywords 11 min
1. Lesson 1 - Finding Duplicate Keywords
2. Lesson 2 - URL Health Check 6 min
3. Lesson 3 - Identify Empty Ad Groups 6 min
3. Lesson 3 - Identify Empty Ad Groups

54. Day 54 - Optimization Score (1 Lessons • 7m)

55. Day 55 - Google Ads - Label, Rules (4 Lessons • 13m)

1. Lesson 1 - Google Ads - Label 6 min
1. Lesson 1 - Google Ads - Label
2. Lesson 2 - Google Ads - Rules 7 min
2. Lesson 2 - Google Ads - Rules

56. Day 56 - Ad Copy Schedule (2 Lessons • 24m)

57. Day 57 - Google Ads - Interface Walk-through (2 Lessons • 22m)

58. Day 58 - RSA - Ad Customizers (8 Lessons • 33m)

1. Lesson 1 - Dynamic Keyword Insertion (DKI) 8 min
1. Lesson 1 - Dynamic Keyword Insertion (DKI)
2. Lesson 2 - Countdown Insertion 4 min
2. Lesson 2 - Countdown Insertion
3. Lesson 3 - Location Insertion 4 min
3. Lesson 3 - Location Insertion
4. Lesson 4 - Ad Customizer Attributes 17 min
4. Lesson 4 - Ad Customizer Attributes

59. Day 59 - Conquesting Campaigns & Ad Library (4 Lessons • 8m)

1. Lesson 1 - Conquesting Campaigns 5 min
1. Lesson 1 - Conquesting Campaigns
2. Lesson 2 - Google Ads - Ad Library 3 min
2. Lesson 2 - Google Ads - Ad Library

60. Day 60 - Change History (3 Lessons • 3m)

61. Day 61 - Conversion Value Rules & Customer Acquisition (4 Lessons • 13m)

1. Lesson 1 - Google Ads - Conversion Value Rules 8 min
1. Lesson 1 - Google Ads - Conversion Value Rules
2. Lesson 2 - Google Ads - New Customer Acquisition 5 min
2. Lesson 2 - Google Ads - New Customer Acquisition

62. Day 62 - Remarketing List Search Ads (2 Lessons • 8m)

63. Day 63 - Complete Search Campaign (2 Lessons • 11m)

64. Day 64 - Search Campaign - Mastery Quiz (4 Lessons )

65. Day 65 - Product Listing Ads or Shopping Ads Eco-System (6 Lessons • 32m)

1. Lesson 1 - Product Listing Ads 6 min
1. Lesson 1 - Product Listing Ads
2. Lesson 2 - Google Merchant Center Next 10 min
2. Lesson 2 - Google Merchant Center Next
3. Lesson 3 - Product Feed 16 min
3. Lesson 3 - Product Feed

66. Day 66 - Standard Shopping Campaign (5 Lessons • 27m)

1. Lesson 1 - Shopping Campaign Details 5 min
2. Lesson 2 - Standard Shopping Campaign Creation 16 min
2. Lesson 2 - Standard Shopping Campaign Creation
3. Lesson 3 - Standard Shopping Campaign - Example 1 6 min
3. Lesson 3 - Standard Shopping Campaign - Example 1

67. Day 67 - Performance Max Campaign (10 Lessons • 27m)

1. Lesson 1 - What is Performance Max Campaign 7 min
1. Lesson 1 - What is Performance Max Campaign
2. Lesson 2 - Structure of Performance Max Campaign 7 min
2. Lesson 2 - Structure of Performance Max Campaign
3. Lesson 3 - Performance Max - Targets 2 min
3. Lesson 3 - Performance Max - Targets
4. Lesson 4 - Performance Max - Signals 4 min
4. Lesson 4 - Performance Max - Signals
5. Lesson 5 - Performance Max Campaign - Walk-through 7 min
5. Lesson 5 - Performance Max Campaign - Walk-through

68. Day 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads (4 Lessons • 20m)

1. Lesson 1 - Performance Max Campaign - Product Listing Ads 17 min
1. Lesson 1 - Performance Max Campaign - Product Listing Ads
2. Lesson 2 - Performance Max Campaign - Product Listing Ads - Feed Only 3 min
2. Lesson 2 - Performance Max Campaign - Product Listing Ads - Feed Only

69. Day 69 - Performance Max Campaign - Search Ads (6 Lessons • 26m)

1. Lesson 1 - Performance Max Campaign - Dynamic Search Ads 15 min
1. Lesson 1 - Performance Max Campaign - Dynamic Search Ads
2. Lesson 2 - Performance Max Campaign - Search Themes 5 min
2. Lesson 2 - Performance Max Campaign - Search Themes
3. Lesson 3 - Keyword and Search Theme Prioritization 6 min
3. Lesson 3 - Keyword and Search Theme Prioritization

70. Day 70 - Performance Max Campaign - Local Store Visits and Promotions (2 Lessons • 13m)

71. Day 71 - Shopping Ads - Deep Dive (8 Lessons • 15m)

1. Lesson 1 - Shopping Ads - Expert Strategies 7 min
1. Lesson 1 - Shopping Ads - Expert Strategies
2. Lesson 2 - Shopping Ads - Auction Insights 2 min
2. Lesson 2 - Shopping Ads - Auction Insights
3. Lesson 3 - Shopping Ads - Impact on CTR 3 min
3. Lesson 3 - Shopping Ads - Impact on CTR
4. Lesson 4 - Performance Max Campaign - Experiments 3 min
4. Lesson 4 - Performance Max Campaign - Experiments

72. Day 72 - Shopping Ads - Bulk Upload (4 Lessons • 19m)

1. Lesson 1 - Google Ads Editor - Products Bulk Upload 12 min
1. Lesson 1 - Google Ads Editor - Products Bulk Upload
2. Lesson 2 - Performance Max - Promo Implementation 7 min
2. Lesson 2 - Performance Max - Promo Implementation

73. Day 73 - Manual Bidding Strategy Vs Automated Bidding Strategies (2 Lessons • 4m)

74. Day 74 - Universal App Campaigns (4 Lessons • 24m)

1. Lesson 1 - Where App Ads Can Appear 13 min
1. Lesson 1 - Where App Ads Can Appear
2. Lesson 2 - Google Ads - App Campaign 11 min
2. Lesson 2 - Google Ads - App Campaign

75. Day 75 - Google Ads - Draft Campaigns (2 Lessons • 5m)

76. Day 76 - Mastering Google Ads Phone Call Campaigns (12 Lessons • 1h 16m)

1. Lesson 1 - Phone Call Ads, Conversion Tracking, Reporting 18 min
1. Lesson 1 - Phone Call Ads, Conversion Tracking, Reporting
2. Lesson 2 - Google Ads - Track Calls From Your Ads 14 min
2. Lesson 2 - Google Ads - Track Calls From Your Ads
3. Lesson 3 - Google Ads - Calls to A Phone Number On Your Website 10 min
3. Lesson 3 - Google Ads - Calls to A Phone Number On Your Website
4. Lesson 4 - Google Ads - Click Conversion Tracking 18 min
4. Lesson 4 - Google Ads - Click Conversion Tracking
5. Lesson 5 - Google Ads - Clicks On Your Number On Your Mobile Website 9 min
5. Lesson 5 - Google Ads - Clicks On Your Number On Your Mobile Website
6. Lesson 6 - Phone Call Campaigns - Strategies and Google Ads Editor 7 min
6. Lesson 6 - Phone Call Campaigns - Strategies and Google Ads Editor

77. Day 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1 (2 Lessons • 6m)

78. Day 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2 (8 Lessons • 32m)

1. Lesson 1 - Content Targeting 12 min
1. Lesson 1 - Content Targeting
2. Lesson 2 - Content Suitability 12 min
2. Lesson 2 - Content Suitability
3. Lesson 3 - When to use Display, Demand Gen & Video Campaigns 3 min
3. Lesson 3 - When to use Display, Demand Gen & Video Campaigns
4. Lesson 4 - Overview of Display, Demand Gen & Video Campaigns 5 min
4. Lesson 4 - Overview of Display, Demand Gen & Video Campaigns

79. Day 79 - Display Campaign (10 Lessons • 1h 5m)

1. Lesson 1 - How Ads Appear for - Display Campaign 15 min
1. Lesson 1 - How Ads Appear for - Display Campaign
2. Lesson 2 - CPM Bidding Strategy ( Viewable CPM & Target CPM ) 9 min
2. Lesson 2 - CPM Bidding Strategy ( Viewable CPM & Target CPM )
3. Lesson 3 - Display Campaign Creation 15 min
3. Lesson 3 - Display Campaign Creation
4. Lesson 4 - Placement Performance Analysis 15 min
4. Lesson 4 - Placement Performance Analysis
5. Lesson 5 - Display Campaign - Google Ads Editor 11 min
5. Lesson 5 - Display Campaign - Google Ads Editor

80. Day 80 - Demand Gen Campaign (8 Lessons • 50m)

1. Lesson 1 - Demand Gen Campaign - Types of Ads 17 min
1. Lesson 1 - Demand Gen Campaign - Types of Ads
2. Lesson 2 - Demand Gen Campaign Creation 17 min
2. Lesson 2 - Demand Gen Campaign Creation
3. Lesson 3 - Demand Gen Campaign - Strategies 6 min
3. Lesson 3 - Demand Gen Campaign - Strategies
4. Lesson 4 - Demand Gen Campaign - Google Ads Editor 10 min
4. Lesson 4 - Demand Gen Campaign - Google Ads Editor

81. Day 81 - Video Campaign - Part 1 (7 Lessons • 38m)

1. Lesson 1 - Video Campaign - Types of Ads 12 min
1. Lesson 1 - Video Campaign - Types of Ads
2. Lesson 2 - Video Campaign - Companion Banner & Call to Action 7 min
3. Lesson 3 - CPV Bidding Strategy ( Maximum CPV & Target CPV ) 6 min
4. Lesson 4 - Optimized Targeting & Audience Expansion 2 min
4. Lesson 4 - Optimized Targeting & Audience Expansion
5. Lesson 5 - Video Campaign - Overview 11 min

82. Day 82 - Video Campaign - Part 2 (14 Lessons • 35m)

1. Lesson 1 - Asset Library & How to Add Videos 4 min
2. Lesson 2 - Drive conversions - Campaign Creation 14 min
3. Lesson 3 - Video View - Campaign Creation 0 min
4. Lesson 4 - Ad sequence - Campaign Creation 0 min
5. Lesson 5 - Efficient reach - Campaign Creation 5 min
6. Lesson 6 - Target frequency - Campaign Creation 5 min
7. Lesson 7 - Non-skippable reach -Campaign Creation 0 min
7. Lesson 7 - Non-skippable reach -Campaign Creation
8. Lesson 8 - Audio ad - Campaign Creation 3 min
8. Lesson 8 - Audio ad - Campaign Creation
9. Lesson 9 - Performance Analysis 0 min
9. Lesson 9 - Performance Analysis
10. Lesson 10 - Video Campaign - Google Ads Editor 4 min
10. Lesson 10 - Video Campaign - Google Ads Editor

83. Day 83 - Remarketing Campaign (10 Lessons • 14m)

1. Lesson 1 - What is Remarketing Campaign 2 min
1. Lesson 1 - What is Remarketing Campaign
2. Lesson 2 - Remarketing Audience Creation 0 min
2. Lesson 2 - Remarketing Audience Creation
3. Lesson 3 - Standard Remarketing Campaign 0 min
3. Lesson 3 - Standard Remarketing Campaign
4. Lesson 4 - Dynamic Remarketing Campaign 12 min
4. Lesson 4 - Dynamic Remarketing Campaign
5. Lesson 5 - Suitable Campaign for Remarketing 0 min
5. Lesson 5 - Suitable Campaign for Remarketing

84. Day 84 - How Google Ads Work (2 Lessons • 3m)

85. Day 85 - Tools in Google Ads Planning (2 Lessons )

86. Day 86 - Tools in Google Ads Shared Library (2 Lessons )

87. Day 87 - Tools in Google Ads Bulk Actions (2 Lessons • 6m)

88. Day 88 - Tools in Google Ads Budgets and Bidding (6 Lessons • 16m)

1. Lesson 1 - Budgets and Bidding - Shared Budgets 7 min
1. Lesson 1 - Budgets and Bidding - Shared Budgets
2. Lesson 2 - Budgets and Bidding - Bid Strategies 9 min
2. Lesson 2 - Budgets and Bidding - Bid Strategies
3. Lesson 3 - Budgets and Bidding - Adjustments 0 min
3. Lesson 3 - Budgets and Bidding - Adjustments

89. Day 89 - Tools in Google Ads Measurement (2 Lessons )

90. Day 90 - Tools in Google Ads (9 Lessons • 9m)

1. Lesson 1 - Google Ads - Data Manager 6 min
1. Lesson 1 - Google Ads - Data Manager
2. Lesson 2 - Google Ads - Troubleshooting 0 min
2. Lesson 2 - Google Ads - Troubleshooting
3. Lesson 3 - Google Ads - Business Data 3 min
3. Lesson 3 - Google Ads - Business Data
4. Lesson 4 - Google Ads - Billing 0 min
4. Lesson 4 - Google Ads - Billing
5. Lesson 5 - Google Ads - Admin 0 min

91. Day 91 - Google Ads - The End (3 Lessons • 3m)

92. Day 92 - Microsoft Ads (3 Lessons • 11m)

93. Day 93 - Microsoft Ads - Search Campaign (8 Lessons • 10m)

1. Lesson 1 - Microsoft Ads - Campaign Types 5 min
2. Lesson 2 - Microsoft Ads - Search Campaign & Ad Extensions 0 min
3. Lesson 3 - Microsoft Ads - Keyword Planner 0 min
3. Lesson 3 - Microsoft Ads - Keyword Planner
4. Lesson 4 - Microsoft Ads - Search Campaign - Deep Dive 0 min
4. Lesson 4 - Microsoft Ads - Search Campaign - Deep Dive
5. Lesson 5 - Account Access 5 min
5. Lesson 5 - Account Access

94. Day 94 - Microsoft Ads - Bulk Actions (3 Lessons • 30m)

1. Lesson 1 - Microsoft Ads Editor 8 min
2. Lesson 2 - Microsoft Ads Editor - Campaign Upload 9 min
3. Lesson 3 - Microsoft Ads - Promo Implementation ( Editor, Labels, Rules ) 13 min

95. Day 95 - Microsoft Ads - Import ( Google Ads Microsoft Ads ) (3 Lessons • 13m)

96. Day 96 - Microsoft Ads - Shopping Campaign (6 Lessons • 19m)

1. Lesson 1 - Microsoft Merchant Center 10 min
1. Lesson 1 - Microsoft Merchant Center
2. Lesson 2 - Microsoft Ads - Standard Shopping Campaign 9 min
2. Lesson 2 - Microsoft Ads - Standard Shopping Campaign
3. Lesson 3 - Microsoft Ads - Performance Max Campaign 0 min
3. Lesson 3 - Microsoft Ads - Performance Max Campaign

100. Day 100 - What is Budget Pacing (4 Lessons • 56m)

1. Lesson 1 - Budget Pacing Template 31 min
1. Lesson 1 - Budget Pacing Template
2. Lesson 2 - Budget Pacing Optimizations 25 min
2. Lesson 2 - Budget Pacing Optimizations

101. Day 101 - Manager Account (MCC - My Client Center) (7 Lessons • 14m)

1. Lesson 1 - What is Manager Account 3 min
1. Lesson 1 - What is Manager Account
2. Lesson 2 - Google Ads Manager Account 9 min
2. Lesson 2 - Google Ads Manager Account
3. Lesson 3 - Microsoft Ads Manager Account 2 min
3. Lesson 3 - Microsoft Ads Manager Account
4. Class Notes Manager Account (MCC - My Client Center).html

102. Bonus Classes Audit Tasks For Google Ads & Bing Ads (36 Lessons • 1h 9m)

1. Account Audit 14 min
1. Account Audit
1.1 Account Audit Template.xlsx
2. Duplicate keyword Check 8 min
2. Duplicate keyword Check
2.1 Basic Mistake Check - Notes.xlsx
2.2 Duplicate Keyword Check.xlsx
3. Empty Ad group Check 8 min
3. Empty Ad group Check
3.1 Basic Mistake Check - Notes.xlsx
3.2 Empty Ad Group Check.xlsx
4. Keyword Syntax Check 6 min
4. Keyword Syntax Check
4.1 Basic Mistake Check - Notes.xlsx
4.2 Keyword Syntax Check.xlsx
5. Campaign - Ad Group - Keyword Taxonomy Check 10 min
5. Campaign - Ad Group - Keyword Taxonomy Check
5.1 Basic Mistake Check - Notes.xlsx
5.2 Campaign Taxonomy.xlsx
6. URL Audit 18 min
6. URL Audit
6.1 URL Audit - Notes.xlsx
6.2 URL Audit.xlsx
7. Disapproval Check 5 min
7. Disapproval Check
7.1 Disapproval Check.xlsx
8. Audience Audit 0 min
8. Audience Audit
8.1 Audience Audit - Notes.xlsx
8.2 Audience Audit.xlsx
9. Ad Extension Audit 0 min
9.1 Ad Extension Audit - Notes.xlsx
9.2 Ad Extension Audit.xlsx
10. Google and Bing Parity check 0 min
10. Google and Bing Parity check
10.1 GGL & Bing Parity Check.xlsx

103. Bonus Classes Keyword Analysis Tasks For Google Ads & Bing Ads (25 Lessons • 17m)

1. Keyword Research.html
1.1 Keyword Research - Notes.xlsx
2. Keyword Analysis 0 min
2. Keyword Analysis
2.1 Keyword Analysis - Notes.xlsx
2.2 Keyword Analysis.xlsx
3. Search Query Analysis.html
3.1 SQR - Notes.xlsx
4. Match Type Analysis 17 min
4. Match Type Analysis
4.1 Match Type Analysis.xlsx
4.2 Match Type Expansion & Match Type Analysis - Notes.xlsx
5. Match Type Expand 0 min
5. Match Type Expand
5.1 Match type expand.xlsx
5.2 Match Type Expansion & Match Type Analysis - Notes.xlsx
6. Quality Score Analysis 0 min
6. Quality Score Analysis
6.1 Quality Score Analysis - Notes.xlsx
6.2 Quality score Analysis.xlsx
6.3 Quality Score Raw data.xlsx
7. Negative Keywords.html
8. Identify Conflicting Negatives 0 min
8. Identify Conflicting Negatives
8. Identify Conflicting Negatives

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